IMPLYRA BRAND KIT
Prediction market intelligence. https://implyra.com/brand

CONTENTS
  svg/       Mark and lockup, outlined vectors
               implyra-mark-silver.svg          #ECECEE, for dark grounds
               implyra-mark-ink.svg             #0B0B0C, for light grounds
               implyra-mark-graphite-tile.svg   app tile: silver mark on graphite
               implyra-lockup-silver.svg        mark + wordmark, for dark grounds
               implyra-lockup-ink.svg           mark + wordmark, for light grounds
  png/       The same files as transparent PNGs (marks 1024 px, lockups 2400 px wide)
  chrome/    The mark rendered in chrome
               implyra-chrome-mark-800.png      square, graphite ground
               implyra-chrome-avatar-400.png    transparent corners, for round crops
  social/    Profile assets at platform sizes
               x/         avatar 400 x 400, header 1500 x 500 (+ @2x 3000 x 1000)
               linkedin/  logo 800 x 800, cover 2256 x 382
  art/       Engraved plates (WebP, edge fade in the alpha channel) and the winged oracle

THE MARK
  Two identical wings, point-symmetric around an open centre. Use silver on graphite or
  ink on a light ground. Keep half the mark's height clear on every side. Minimum size:
  16 px for the mark, 80 px wide for the lockup. Do not recolour, outline, stretch, rotate,
  add effects or set the mark over art. Use the chrome render only where the mark stands
  alone at size (avatars, app icons); use the flat mark everywhere else.

COLOUR (dark only)
  Graphite   Ground #0B0B0C   Surface #111113   Raised #17171A
             Hairline #1E1E22   Border #2A2A2F
  Silver     Accent #ECECEE   Silver #CDCDD1   Secondary #A2A2A9   Quiet #6C6C74
  Signs      Gain #5BBF8C   Loss #E0675F   (gain and loss only, never decoration)
  Off-white is the one interactive tone. Nothing else is tinted.

TYPE
  General Sans (Indian Type Foundry, fontshare.com/fonts/general-sans)
    Display 300, tight tracking (-0.035 to -0.045em). Interface 400-600 at 13-15 px.
  IBM Plex Mono (fonts.google.com/specimen/IBM+Plex+Mono)
    Labels 500, uppercase, +0.08em tracking. Numbers in mono with tabular figures.
  No serif and no italics. Set the quiet half of a headline in grey (#6C6C74).
  Fonts are not included; download them from their foundries.

ART
  Silver copperplate engravings and monochrome 3D on black. For design moments only:
  heroes, chapter openers, social. Never behind product UI, tables or charts.

PROFILE COPY
  Know who. Know why. Trader intelligence for prediction markets: the people behind
  every position on Polymarket, Kalshi and Hyperliquid. Free terminal + API.
  Name: Implyra · Link: implyra.com
  LinkedIn tagline: Know who. Know why. Trader intelligence for Polymarket, Kalshi and Hyperliquid.
